Built Properly
No shortcuts. No noise.
Lariat West was founded in 2026 by two lifelong friends with a simple idea: make clothing we’d actually want to wear.
Not trend-led.
Not rushed.
Not built for a quick drop and a fast exit.
Built properly.
The Garments
Weight matters.
Every design begins as an original illustration. Every garment is chosen with intention. Before Drop 001 ever went live, we spent months speaking with suppliers, comparing fits, testing fabrics and working through different GSM weights.
Drop 001 landed at 220gsm. Structured. Durable. Everyday weight done right.
Our hoodies push past 320gsm. Heavyweight. No compromise.
Hardway Heavies are coming.
280gsm. More substance. More presence.
The first run lands Thursday 5th March.
Beyond the Core
Built to last.
Alongside the garments sits our growing collection of hats. Simple pieces, built with the same attention to detail.
Lariat West WIP is where ideas are tested. Experiments. Early concepts. Pieces that may evolve, or never return.
The Direction
Independent. Intentional.
Lariat West isn’t built around trends. It’s built around process.
The weight of the cotton.
The shape of the collar.
How it holds up over time.
We’re independent.
We’re small.
We’re building this carefully.
And we’re only just getting started.
